FireTenders
A branding project.
FireTenders is a men’s group that is held around the USA. They did not have logo marks at the time that I started working with them. Together we created a group of logo marks, color, and typography.
While working with FireTenders, we went through many edit rounds exhausting any possible illustrative graphic to represent who they were.
This flame inside the circle was actually the very first illustration I made that we all kept coming back to. This represented the inner fire they “tend” to as a men’s group.
We also have a fire like font being used with some alterations like the flame above the i. The color palette represents the fire meeting earth.
